Please Analyze the GA-Data (attached) and write up a Memo (max 1 Page – example of how this should lay out is attached) to the head of eCommerce, explaining the YoY (Year over Year)
Development of Traffic & Revenue. Do this by also taking into account other metrics like CR & AOV, developments of the channels, visitor types and device types.
What are possible reasons/hypothesis for the developments and how could these be proven with more data and further analysis?
Please include graphs/tables/charts in this doc as well but in the appendix (make sure main body of memo is only one page but with an appendix this can be longer)
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