Doing Business Overseas – Due April 18
Attention： No plagiarism tolerated
You recently have been hired as a junior manager in the corporate offices of a new fast growing hotel chain. Senior management is aggressively expanding overseas and you have been asked to report on the challenges and potential problems of opening a new hotel in a foreign city where English is not the first language. Pick a foreign city and follow the requirements discussed below.
The assignment requires you to prepare a written report which must be uploaded by the end of the day on April 18 via Turnitin. (over 20% is considered excessive copying and will lead to point deductions). No more than 5 pages excluding bibliography. Late papers will not be accepted.
The paper should be divided into the parts and labeled accordingly. The percentage of grade for each section is identified below.
Explain in detail why people are attracted to the city. 5 %
Political environment of city and country and how it would impact hotel 10 %
Barriers to entry – legal and economic barriers to entry. Restrictions on foreign investment/need to use local partner 10 %
Language and cultural issues which would impact construction, management and success of hotel 10 %
Religious environment – How it impacts hotel 5 %
Attitude towards women in the workforce and as guests; how it impacts the hotel 5 %
Currency issues; conversion rates; ability to repatriate money 5 %
Short term and long term economic environment 10%
Competition for hotel in the city and how it impacts your recommendations 10 %
Security and Safety 10 %
Recommendation and Conclusion 10 %
Resources for Research
US Government sources
Export.gov (U.S. Department of Commerce)
US commercial service http://www.trade.gov/cs/ – Access the U.S. Commercial Service Market Research Library containing more than 100,000 industry and country-specific market reports, authored by our specialists working in overseas posts.
State department – Office of Commercial and Business Affairs
Usembassy.gov – embassies in specific countries
Foreign Country Sources
General web sites; Washington DC embassies, Consulate offices
US local business chambers of commerce in specific countries
International Banks, Law Firms and CPA Firms
For example: http://www.pwc.in/thewinningleap (future of India); KPMG – Doing Business in Russia
Articles in Hospitality magazines and public reports of large hotel chains – FIU Library Hospitality Database
Your Grade: Your grade will be based on thoroughness, sophistication of information as well as the style of writing.