Strategy Analysis of the Lounge Industry in London.

Provide a 5 pages analysis while answering the following question: Strategy Analysis of the Lounge Industry in London. Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is required. The lounge and bar industry is relatively established and continues to increase, allowing room for competition. Additionally, the industry does not seem to experience impacts of the country’s economic stability or the political attitudes towards the nationality of the drinks or dishes offered by the lounge. As earlier stated, the more specialized the lounge’s services and products, the less the threat of substitutes and competition. However, this also imposes a more significant risk of changing consumer drinking and eating habits, such as drinking Chinese cocktails versus familiar English cocktails (Porter, 2004:67). Competition in the industry also depends on marketing campaigns by big lounges and bars, such as the Exchange Bar and Shadow Lounge.
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